Description
The Marketing & Promotions Award acknowledges businesses that have executed innovative and impactful marketing or design campaigns within the year. Key elements include:
- Campaign Creativity: Execution of multimedia campaigns that stand out for their creativity and innovation.
- Positive Influence: Recognizing the impact on brand recognition and sales growth.
- Market Reach: Assessing the effectiveness of connecting with and involving the target audience.
Criteria
| Criterion | Weight |
|---|---|
| Company Overview | 10.0% |
| Value Proposition | 11.0% |
| Marketing/Promotional Campaign Overview | 26.0% |
| Campaign Outcomes | 26.0% |
| Samples of Materials | 11.0% |
| Overall Impression | 11.0% |
| Video Impression | 5.0% |