Description
The Marketing & Promotions Award celebrates a business or organization that has effectively used marketing to increase visibility, connect with their audience and drive measurable results. This award highlights the strategic use of marketing, whether developed in-house or with external support, that demonstrates creativity, innovation and impact.
Key Criteria:
- Strategic Execution: How the campaign was created and rolled out, including objectives, mediums used and engagement strategy
- Creative Innovation: The uniqueness and appeal of the campaign in capturing attention and resonating with its audience
- Tangible Results: Clear outcomes such as increased sales, brand recognition, community engagement or market reach
Note: This award recognizes the business that commissioned, implemented and benefited from the campaign. Marketing agencies or service providers may be acknowledged within the nomination but are not eligible as primary nominees unless the campaign was created and executed to promote their own business.
Criteria
Criterion | Weight |
---|---|
Company Overview | 10.0% |
Value Proposition | 11.0% |
Marketing/Promotional Campaign Overview | 26.0% |
Campaign Outcomes | 26.0% |
Samples of Materials | 11.0% |
Overall Impression | 11.0% |
Video Impression | 5.0% |